HAWX PEST CONTROL

Keeping Home Owners Updated

As a designer tasked with creating an app for the pest control company Hawx, I identified a key issue faced by their team in effectively showcasing their services to clients. The challenge of presenting multiple services in a cohesive and user-friendly manner without relying on traditional brochures or packets prompted the development of a micro app solution. This app was designed to provide detailed information on each service offered by Hawx, outline the process involved, and enable clients to easily book consultations directly within the platform. By streamlining the communication process and eliminating the need for multiple brochures and appointment scheduling intermediaries, the app significantly reduced the volume of incoming calls and operational costs associated with third-party printing services. The incorporation of visual aids within the app enhanced the overall client experience, resulting in a more efficient and engaging interaction between Hawx and its customers.

Type:

UX/UI (app design)

Deliverables:

• Lo-Fi & Hi-Fi Prototype

• Design System

• Accessibility

• User Research

• Icon Creation

• Mobile & Tablet Formats

Building Client Trust

In response to Hawx Pest Control's desire to move away from traditional, impersonal marketing methods such as fliers and packets, and instead engage with clients in a more personalized manner, a new approach was needed. The company sought to avoid the feeling of being akin to door-to-door salesmen and recognized the inefficiency and wastage associated with printed materials that often went unused or discarded. The need to reduce costs related to printing services while enhancing engagement led to the development of a solution that could be easily shared with clients via email or text. Additionally, the versatility of having both phone and tablet versions of the microapp ensured that employees could effectively showcase services on the go. By addressing these pain points and incorporating specific design requests, the microapp was tailored to meet Hawx Pest Control's objectives of fostering a more interactive and cost-effective client communication strategy. We addressed the key issues:

Information on their services, with the ability to choose which to send
Being able to book a consultation in app
Visuals and all the information on the services
No printing services and having an app sent to email or phone number

Reduce Calls

Reduce calls to the call center to schedule appointments and miscommunications.

Reusable Solution

An app that can be continually used and sent to clients to inform them of a service they may need.

In App Bookings

Cutting out inundating the call center and being able to choose a day and time to sett up an appointment with a specialist.

A Personal & Tailored Solution

Rather than flood a clients doorstep with fliers that get damaged or lost, a visual app tailored to their needs is more effective.

The Process

After consulting with the client we identified the basic needs and pain points which were; Information on their services, with the ability to choose which to send, being able to book a consultation in app, visuals and all the information on the services and no printing services and having an app sent to email or phone number.

Setting Goals & Workshop Solutions

My goal was to create a good ratio between information, visuals and minimal iconography, so that the end user wouldn't feel overwhelmed with all the information. We were also able to incorporate videos to help the user go more in depth if they wanted more information on the experience.

Addressing User Needs/Problems

Knowing this would need to be more of a handheld app and not something that would be used on a computer, it was ideal to create large buttons and choose a larger font, the x and forward button touch area had to be large so clients were not struggling to click them.

Personas, User flow & Accessibility

Everything was created in Sketch and we created a scroll feature window on the tablet version so that they whole tablet wasn't a scroll and possibly losing users to scroll fatigue in the process. Solution being a reusable, paper-free and accessible app that can be sent to any client without having to bother and overwhelm their call centers and employees.

Mock ups, Prototyping & Solution

The final produced resulted in a mobile and tablet friendly app that could be used by employees and send to clients alike. Cutting call percentages in half and a surge in booked appointments within the app.